Services
Based in Birmingham, we offer a range of services in design, development and marketing including Web design, software/web development, Search Engine Optimisation and online marketing services.
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Keyword Selection For Ecommerce
To me one of the saddest things to see is a website that has spent time and money optimising for keywords with low volume or poor conversion rates. Google adwords keyword tool can help you pick keywords with good volume, but how do you know if traffic from a particular keyword will convert? “Search intent” [...]
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How Google Ads can suck all the profit out your business, leaving you worse off and your customers no better off, and what you can do to beat the system
Summary: a bid-based per-per click advertising system like Google Adwords can suck all the profit out of your market. But there are things you can do to stop this happening to you. Let’s imagine you’re called Acme Widgets, and you sell Widgets. Say these widgets cost you £1 each to manufacture and deliver. So long [...]
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New year, new ideas, new website…
This is a story about our own website. But maybe, just maybe, it applies to your website too. Before I get started, I need to make an admission. Our website has suffered from neglect recently. You might say that this is good news, because it means we’ve been busy working for our clients. Except that’s really [...]
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eBay Blackthorne
At the end of last year we were approached to help a client with managing their eBay presence, normally we wouldn’t get involved with setting up ebay stores and the like but this one was interesting. Our client wanted to list over 300,000 products on eBay so clearly manually listing products wasn’t an option and [...]
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Driving Down The Costs Of Adwords Clicks
Adwords can get very expensive very quickly, particularly in competitive markets. Even in less competitive markets costs can be pushed up by the likes of eBay and Amazon broad matching words that appear in your key phrases. Escalating costs can put people off using PPC, but a better understanding of the mechanism that determines your [...]
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Using Google Alerts for Link Prospecting
One of the most time consuming aspects of SEO is link prospecting, trawling through blog after blog for suitable link partners is boring and there can be times when hours of work yield very little. But don’t get disheartened, Google’s Alerts service can be easily re purposed to do a lot of the leg work [...]
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PICNIC duplicate content finder
Adhere SEO Duplicate Content Discovery Tool (“PICNIC”) Non-technical Overview If your website content is being duplicated on other websites, there are two reasons you might need to be concerned. 1. Other websites may be using your content, perhaps without your permission: stealing your intellectual property, in other words. And if they’re stealing your content, they’re [...]
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Pay Per Click (PPC) Advertising
A great way to drive extra traffic to your website is by using Pay Per Click or PPC advertising. It’s quite simple and pretty quick to get up and running but if you’re not careful and monitor your spend it can get expensive very quickly. A lot of people broad match a selection of generic [...]
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Website Design
We provide a full design service. From initial concepts, through wireframes, to photoshop mockups right up to creating the user interface for your website. With this, combined with our experience in branding and identity design, we will help create a fully cohesive brand and front end to your website, integrating the user experience seemlessly into [...]
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Design for Print
We offer a wide selection of print design services including: Branding and logo design Corporate identity Stationary Brochures and reports Flyers and postcards Posters and displays
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Development
Our developers are experienced in multiple programming languages but we predominantly work using PHP with open source software such as Drupal, Magento and WordPress. We develop bespoke modules for integrating websites into third party systems to cut down on duplication and make your website work harder for you. Areas of expertise: Drupal Content Management Drupal [...]
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Multivariate Testing
Picture the scenario; your marketing people have written a new slogan, your web designer has made a new layout and your graphics guys have designed a new logo. Your MD likes the logo but hates the copy, your sales Director loves the copy but hates the layout and you love the layout but hate the [...]
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Usability Testing
Just when you think you’ve made something idiot proof, someone goes and builds a better idiot. We know your visitors aren’t idiots, but if you make your site so a 5 year old can use it then your visitors will be able to do so without even thinking about it. You already know how to [...]
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Increase Your Conversion Rate
Visitors want to convert, that’s why they came to your site, you should make sure your site makes it easy and doesn’t do anything that will put them off. Here are a few no-brainers that a surprising number of sites get wrong: Bad Navigation – make it easy for visitors to find what they are [...]
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SEO Services based in Birmingham
Search Engine Optimisation is, in a nut shell, getting your website to the top of the page on Google and the other search engines. If you have a website and you want people to visit, then SEO is a must, it has the best long term return on investment of any online marketing channel, and [...]
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