Misc
My internet’s bigger than your internet (relatively speaking)
Question:
Which is the world’s the largest internet economy?
Answer (choose one):
- USA
- China
- South Korea
- UK
- Japan
- Luxembourg
Scroll down a bit for the answer.
A bit more.
Coming up any minute now.
Just a bit further.
And….
Here we go.
The answer is…
The UK.
That’s right, the UK is the world’s “most online economy“.
(Or should that be “onlinest economy”? Or maybe “e-est economy”? Or “e-conomiest”? Comments, please.)
Surprised? Well, measured as a proportion of total GDP, the internet accounted for 8.4% of the UK economy in 2010, according to a BCG study. That puts the UK at the top of the pile, ahead of South Korea, Japan and the USA. And Britain is expected to maintain its leading position, with this proportion projected to rise to 12.4% in 2016.
PS If you answered USA, you can have a mark for that as well. America’s online economy is the biggest, measured in absolute terms, at $14.5 trillion in 2010.
2 more striking internet facts (apart from the sex): research online, purchase offline
In addition to the important discovery that the internet is better than sex, there are a couple of other eye-catching factoids in last week’s BCG report on the internet economy.
1. In the UK in 2010, 13.5% of all retail sales were made online. This is projected to reach 23% by 2015.
2. In the UK in 2010, a further 11.5% of all retail sales were purchased offline but researched online beforehand.
A couple of comments:
1. The report’s authors don’t provide a 2015 projection for the second figure, but if the research-online-purchase-offline percentage grows at a similar rate to the online-sales percentage, we can expect nearly 50% of all retail sales in the UK to be made either partly or wholly online by 2015.
2. The research-online-purchase-offline shopping model is almost as important as the purely-online model. If you run a “multi-modal” business (offering traditional offline sales as well as online product information), here are some things you might want to be thinking about:
- How easy are you making it for your customers to move from your online product-information source to your offline point-of-sale?
- Can your customers easily check availability online?
- Can your customers easily reserve a product online for offline purchase?
- Can your customers easily get information about the location and opening hours of your offline point-of-sale?
- What incentive or encouragement are you giving your online customers to come and purchase from you offline (rather than using you as a free source of information and then going to purchase elsewhere)?
- Can you track your online visitors in a way that allows you to measure – and improve – your conversion rate through the research-online-purchase-offline sales funnel?
Does your business work on the research-online-purchase-offline sales model? We’d be interested in hearing about your experiences. Drop us a line and let us know.
The Internet: better than sex (well, British sex, anyway)
The internet is better than sex.
That’s according to a report [pdf] published last week by BCG.
They found that 25% of Britons would rather give up sex for a year than loose their ability to get online.
By contrast, only 16% of French people would forego 12 months of sex in return for a guaranteed net connection.
This poses an important question: what accounts for this striking cross-Channel difference – the lower quality of the French internet, or the higher quality of French sex?
Further research is required.
Liquid soap dispensers that miss the target
The liquid soap dispensers in the lavatories at work are the bog-standard variety, the type found in their millions in workplace and public toilets all over the world.
Most times I use them, the little splodge of soap shoots straight past, round, or, sometimes, seemingly right through my outstretched palms, and ends up on the basin, or on the floor. Hardly ever does it land on the first attempt where it is supposed to: in my hands.
Is it just me?
Is it just me? Or is there a design problem here?
Let’s be generous. Let’s say 50% of the soap dispensed by these off-kilter soap squirters ends up where it is meant to go: into the hands of the soapee. The other 50% is wasted, either going straight down the basin, or, worse, onto the floor, where somebody has to clean it up.
Missed!
So for every £100 of soap we buy, £50 is wasted.
Bug, or feature?
From the point of view of soap manufacturers and distributors, this is good news. They sell twice as much soap per soapee as they would do if their soap hit the target every time.
From the point of view of the people whose job it is to refill the soap dispensers, it depends, I suppose, on whether their contract pays them per unit of soap they install, or just a flat rate to keep the premises in soap.
From the point of view of the soapee, it’s slightly annoying, but only very slightly. Usually on the second or third attempt I manage to get my hands in the right position and operate the dispenser with just the right amount of force to get the soap to land where I want it to. The soap that lands on the floor is (I’m ashamed to say) someone else’s problem – a negative externality, in economic terms. I’m not paying for the wasted soap, and I’m not the one who has to clean it up.
But somebody is paying for the wasted soap (and the clean-up). Most probably, it is the landlord of the premises. Or, maybe, it’s the company whose job it is to keep the soap dispensers filled (if they’re paid a flat rate). But even if they are paid a flat rate, they have probably factored the soap-wastage factor into the flat-rate they charge to the landlord. So really, the landlord pays.
But then, the landlord has probably already factored the cost of the wasted soap into the rent his tenants pay.
So actually, Adhere pays for the wasted soap.
But then, Adhere has probably already factored the cost of the wasted soap (and all the other overheads which we have to cover) into the rate we charge our clients.
So are our clients paying for the wasted soap?
That doesn’t sound so good. Fortunately, they’re probably not. Because we work in a competitive market, we try to keep our prices as low as possible. We can’t just arbitrarily increase what we charge our clients to cover the cost of all that wasted soap. If we tried to, it would be an invitation to our clients to go and do business with a competitor with lower costs and a better soap-management system in place.
So who the heck is going to pay for that wasted soap then?
Here’s the bad news: it’s probably me. If the company can’t pass on the cost of the wasted soap to its clients, it will have to cover the cost by finding efficiencies elsewhere. Like by paying me less, for example.
Oh dear. Now I’m really cross.
What am I going to do? Well, I could go and work for a different company with higher salaries and a better soap-management system. But that’s a big decision to make over a bit of wasted soap. And it’s a bit unfair on Adhere, since they’re not actually responsible for the soap management system in Fazeley Studios anyway.
I could, I suppose, resolve to be more careful with the soap dispensers, and try to reduce my personal soap wastage rate from its current high level (I reckon it’s over 75% at the moment). There might be training available for this. There might even be a government grant or tax-break to help cover the costs of the training.
But that’s not going to help very much. There are a couple of hundred people working at Fazeley Studios. Even if I improve my personal soap wastage rate, it’s hardly going to make a dent in the overall soap wastage rate measured across all two-hundred-plus soapees.
The other possibility is that, somewhere out there, someone has invented a better soap dispenser. A soap dispenser which does what it’s supposed to: shoots its soap right into the palm of your hands, on time, on target, first time, every time. It can’t be that hard, can it?
Maybe I could persuade our landlord to get these installed instead.
But why would the landlord want to do that? We’ve already established who’s paying for the soap. It’s not him, it’s me. So is he going to want to spend hundreds of pounds on new, laser-guided, computer-controlled, nanometre-accuracy soap dispensers when, as far as he’s concerned, the shortcomings of the existing dispensers are not really his problem?
I suspect not.
Oh well, it looks like there are no easy answers here. Maybe the best solution would be for the landlord to remove the soap dispensers altogether (on the understanding that there would be a commensurate reduction in rent, of course), and for everyone to bring in their own soap and to be responsible for their own soap management.
I can’t see that being a popular proposal, though.
So maybe we’re stuck with the system we’ve got, inefficiencies and all.
I just feel sorry for the guy who’s invented the high-accuracy soap dispenser which could save hundreds of poundsworth of soap over its lifetime, but which no-one will buy because they don’t think they’re paying for wasted soap.
Brian Souter’s Bust Up with Google
The BBC news website published a story on Monday about Brian Souter the owner of Stagecoach, apparently his website which used to rank number one for a Google search of his name is now nowhere to be seen. I ran a quick check on the first 300 search results and I can confirm that as of about an hour ago it wasn’t appearing.
Sir Bryan is understandably not impressed and has vowed to fight Google, accusing them of censorship.
Why would Google censor his site? You may ask, well Sir brian has received quite a lot of negative press for his allegedly homophobic views. But would Google actively remove a site which as far as I can see does not contain any homophobic remarks? Honestly I doubt it. Websites belonging to notorious anti homosexual group the Westborough Baptist Church are still appearing in searches, so I think Sir Brian may be barking up the wrong tree.
So why is his website not appearing?
David Naylor’s blog has a good breakdown of the SEO on Brian Souter’s site, and to it I would add:
- The H1 content is “welcome”. No keywords
- The H2 content also has no keywords
- It’s a bit light on inbound links
But there’s nothing here that would explain an overnight drop from number one to nowhere, whatever has happened here is unusual to say the least.
Quick tips for HTML emails
HTML emails can be a real pain to successfully create since the standard used by email clients are more varied and many years behind standards used in today’s web browsers. Below is a short check list to help you create a usable HTML email template:
• Use UTF8 encoding and declare the ISO 8859-1 Character set.
• Make sure the HTML code is good and clean. Poor code is a major trigger for SPAM filters. Check your code at http://validator.w3.org/.
• Don’t use CSS tags/styles. Use html tags instead. Many email clients still do not support Styles/CSS.
• Use tables to layout your design, not CSS Divs or frames.
• Slice large images into smaller combinations of images.
• Large images are likely to trigger SPAM filters or get rejected by the recipients mail server.
• Include text within the body of the document.
• Using 100 percent images is likely to trigger SPAM filters and stop your email getting through.
• Use Bold font and coloured font tags sparingly, these increase your SPAM score.
• Background images and colours do not always work well within emails on different email clients.
• Do not use ‘Forms’ as ‘JavaScript’ can be seen as a potential security threat and stop you email being received.
• Avoid inserting ‘comments’ between the tags. Using ‘comments’ will add to your Spam score.
• To help get your message across quickly without being lost, ensure your main ‘call-to-action’ is positioned near the top of the email.