Adhere SEO
Duplicate Content Discovery Tool
(“PICNIC”)

Non-technical Overview

If your website content is being duplicated on other websites, there are two reasons you might need to be concerned.

1. Other websites may be using your content, perhaps without your permission: stealing your intellectual property, in other words. And if they’re stealing your content, they’re also stealing your hits, and your customers.

2. Google may penalise your website if it contains content that is duplicated elsewhere. Websites with unique content get ranked higher by Google and the other search engines.

But how can you find out if other websites are duplicating your content?

You can search manually, but if your website has more than a couple of pages that will quickly become a costly and time-consuming task, particularly since you’ll have to repeat it regularly.

The Adhere SEO Duplicate Content Discovery Tool (PICNIC) does the job for you. It can check every page on your website (or just a selection, if you prefer: it’s completely customisable) to see if any other websites contain the same content.

It will even generate page-by-page reports for you, telling you which of your pages contain unique content (that’s a big plus in SEO terms), and, for those pages which contain content duplicated elsewhere:

How many other websites are duplicating your content, and
Which website are duplicating your content

PICNIC is designed to be highly flexible. You can customise its performance to match the specific requirements of your website.

You can customise:

Which section(s) of which pages should be checked for duplicate content
The length of the search phrases used to check for duplicate content
Whether to check for duplicate content in your meta description tags

Technical Specifications

1. Google API key
To use the Adhere DCTC, you must provide a Google API key. This is available through your Google account.

2. XML Sitemap Integration
The Adhere DCTC uses a simple XML document structure to analyze your website for duplicate content. You also use this XML document to set various configuration options.

You must provide us with the URL of your XML document.

If you have in-house capacity, you can create your XML document yourself. If not, we can create it for you.