Working with Mobileplease on MoneySuperMarket Web designs and SEO
This month we've been working closely with Mobilesplease who provide mobile comparison data for MoneySuperMarket. Still a work in progress since and the comparison software is being tailored by the JustSayPlease team, but it should be ready for the MoneySuperMarket website very, very soon.
Comparison websites
Do comparison websites risk becoming the next 'list page' sites? You know the kind of sites I'm talking about, they appear in your google search results promising the content you're looking for only to reveal once you arrive just a long list of links to related sites, sometimes your link, or content, is hidden pages and pages down and you scream, press back and vow not to visit there again. There is no doubt that comparison sites are a worthwhile addition to the web, offering a quick and easy way of comparing deals from hundreds of other sites. There are the market leaders, the one with that Russian sounding puppet, the opera singer and so forth so how long before you can compare 'anything'? Effectively? Quite a while. I like comparison sites. A lot of work has gone into making the interfaces user friendly and quick to navigate. The key for me is being able to compare mobile phone deals, choose a deal and apply or buy it in around 3 clicks. Impatient I know but if I find myself 10s of screens in and still no nearer a checkout I tend to begin to wander. Nothing annoys me more than the sites that offer instant quotes online, for things like conservatories or windows only for you to spend ages browsing and entering details to then be presented with a screen saying 10 suppliers in my area will be in touch via the phone. No. No. No. That's not dynamic or intelligent. Some things you just cannot find ball park prices for, which is why not everything can be compared right now. But the things you can compare - mobiles, insurance, credit etc... can be compared very effectively.
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