Adhere supports Kidsafe UK

We are delighted to announce that Adhere is once again an official Silver Supporter of children’s charity Kidsafe UK. Founded in 2004, Kidsafe delivers specialised child protection/safeguarding programmes to children and young people from Early Years Foundation Stage through to High School. Kidsafe’s  mission is: ‘to protect, educate and empower children without shattering their innocence.’ This is the third year that Adhere has been a Kidsafe Silver Supporter.

Kidsafe delivers unique child friendly and age appropriate courses  in order to equip children with the skills to recognise and protect themselves from all forms of abuse. Kidsafe is a key actor in the government’s ‘Every Child Matters’ initiative relating to the safety and emotional well-being of children. In 2011, Kidsafe began its ‘Cyberbullying Prevention Programme’  to help children stay safe when online.

Adhere is proud to support an organisation that empowers and supports children across the UK.


Price Drop Whitelabel and Widgets

Our price drop monitoring software – used for the website – now has a complete white label and affiliate widget offering. We have developed the software to enable third parties to run affiliate sites off the same platform and we can provide a fully tailored design to match the brand of the website.

In addition to this we also have a new range of widgets available that can be easily placed on any website. These widgets provide price drop deal information in a banner or slideshow and can be used to earn affiliate revenue from your website. Some examples are shown below.

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A Complete CSS Guide To Email Clients

So, Email Campaigns??? Hmm??

Well, we have all had our fair share of email testing. Yes, it is a long process, but all worth it in the end.

I have found my experience a lot smoother since using this reference guide by Campaign Monitor. Be on top, know the rules…. and as always… don’t forget to test, test, test!

Introducing Clara

The Adhere Creative would like to welcome a new member to the team, Clara! Clara has recently graduated from the University of Birmingham with a degree in International Relations with French.

After completing a year abroad in France, Clara can definitely be classed as an international jetsetter with the knowledge she gained throughout this year. As a keen writer Clara is an invaluable member of the social marketing team for PriceDropDonkey and would love to continue within the marketing industry upon completion of her internship. Alongside her passion for creative writing, she loves going out with friends, reading and watching football. Controversially her favourite team is Liverpool. She is also a great cook but dislikes baking, so it looks like no homemade cakes for the Adhere office just yet!

Finally, if Clara could choose one place in the world to go she’d love to visit North Korea “just to see what it’s really like”. This definitely shows how her inquisitive mind can be put to good use promoting PriceDropDonkey!

PHP’s strtotime interesting fallback for relative formats

Today I made an interesting discovery: strtotime function in PHP will accept any string from 0 to 6 characters as a number of hours but with opposite sign.

strtotime('+7') === strtotime('-7 hours'); // true
strtotime('+6 wows') === strtotime('-6 hours'); // true
strtotime('+5 miles') === strtotime('-5 hours'); // true
strtotime('+4 meters') === strtotime('-4 hours'); // true
strtotime('-3 yards') === strtotime('+3 hours'); // true
strtotime('+2 hours') === strtotime('-2 hours'); // false, obviously
strtotime('+1 something') === strtotime('-1 hours'); // false, string is too long


I’ve tried to make sense of this by looking at the source code and the documentation but I couldn’t find anything that would explain that behaviour.

So a word of advice is: take extra care if you want to use this function, especially with user input.

How to make your website mobile-friendly

Is your website mobile friendly?

The world is going mobile. You probably noticed this already, last time you watched someone walk into a lamp-post because their eyes were glued to a YouTube video on their iPhone. Or maybe you walked into a lamp-post because your eyes were glued to a YouTube video on your iPhone.

Either way, mobile matters. A lot. Many websites already see more than 50% of their visitors using mobile devices (smartphones, basically). So if your website doesn’t look right on mobile, you might as well tell half of your visitors that you don’t care about them.

How can I tell if my website is mobile-friendly?

You can load it in the browser on your smartphone, of course. That will give you a pretty good idea.

But you’ve probably already done that.

For a more in-depth look, run your website through Google’s mobile-friendly test tool.

Just paste your web address into the URL box, hit the Analyze button, and wait for the results.

Testing for mobile-friendliness

If you get a nice green Awesome! message, then – congratulations! Your site is already mobile-friendly.

Awesome! Your page is mobile-friendly

But if you see a red “Not mobile friendly” message, you probably need to do some work to make sure your website is fit for the lamp-post-crashing age.

Uh-oh. Your website is not mobile-friendly. Let's fix this.

Common errors include:

  • Text too small to read
  • Mobile viewport not set
  • Links too close together
  • Content wider than screen


What should I do if my website isn’t mobile-optimised?

If your website isn’t rated mobile-friendly by Google, getting it fixed should be very high up your priority list. And not only because you’re giving your mobile visitors (hint: this could mean the majority of your visitors) a sub-optimal (hint: lousy) experience. It’s also because Google ranks mobile-optimised sites higher on its search-engine results page. So if your site doesn’t look good on mobile, you’re going to be downgraded on Google, and that’s always seriously bad news (unless you’re trying to keep your website hidden, of course).

If you’d like advice on how to ensure your site is mobile-optimised and Google-optimised, please give us a call on 0121 704 5604 or get in touch via our contact page.

Introducing Ellen

Adhere's Marketing Intern EllenAdhere would like to extend a warm welcome to Ellen Fisher who has joined the Adhere team on a part-time placement while she completes her final year of studying at Birmingham University. Ellen is currently studying Business Management and decided to undertake a placement at Adhere as she wanted to gain some concrete marketing experience. Ellen chose Adhere as she thought it seemed like a nice place to work and being an SME, it wasn’t ‘too big and scary.’

Ellen will be Adhere’s Marketing Intern and will mainly be assisting Clara on the promotion of PriceDropDonkey through social media channels and content creation.

Last year, Ellen took a break from studying to work for Solihull Council where she did Internal Audit. After her studies, she would like to go travelling for a bit before settling down for a career in marketing.

When not in the office or at univeristy, Ellen is a keen triathlete and likes to keep her fitness up. She has also done her fair share of travelling and has visited Italy three times, purely because she loves lasagne.

Ellen isn’t workshy and says that if she were to win the lottery, she would still work three days a week and spend the other four days going on mini breaks. She would also hire a personal chef to cook her lasagnes whenever she wanted. Dream big Ellen.

Price Drop Donkey Confirms Partnership with

Price Drop Donkey has formed a partnership to help show daily mobile phone deal price drops from a wide range of online and high street mobile phone retailers, thanks to UK based smartphone comparison website,

Price Drops will be displayed thanks to’s smartphone feed, which consists of UK retailers including E2Save,, The Smartphone Company and more.

Price Drop Donkey Continues to Grow

Since its launch in 2015 by Adhere, Price Drop Donkey has saved customers thousands of pounds, and is now set to increase this saving with yet another shopping category listed on the site.

Contracts include some of the latest smartphone bargains, with iPhone tariffs and Samsung Galaxy plans all on offer at brilliant prices, shown on Price Drop Donkey when their prices drop by a significant amount, saving the customers’ money.

You can take a look at the new mobile phone deals section of the site here.

“I found the deal feeds to be really easy to work with” said Abbid Meghjee, software developer at Adhere.

“I particularly like how they deep link into basket pages on the retailers’ website, which should really help Price Drop Donkey users”.


Launched in 2012, is a leading mobile phone comparison website, displaying thousands of deals from the UK’s most popular networks and smartphone retailers.

Allowing customers to compare smartphone deals on one dedicated site, uses one of the most intelligent mobile feeds in the UK. It offers online shoppers a huge array of tariffs and contracts to choose from, as well as helping secure smartphone contracts for customers with poor credit ratings.

On top of this, also caters for customers in need of SIM-only deals and shoppers who wish to secure free gifts with their next smartphone contract.

Microsoft Ditch Internet Explorer 8, 9 and 10

As of yesterday, 12th January 2016, Microsoft stopped supporting Internet Explorer 8, 9 and 10. What does this mean? It basically means that Microsoft will no longer release any further updates for the three browsers (including security updates) and that they have withdrawn technical support for them.

The news was greeted with joy by web developers as it should mean that users move away from these browsers that can be quite restrictive and onto more modern browsers that support a much wider range of web technologies such as HTML5 and CSS3.

Although Internet Explorer is not as popular as it once was, IE8, 9 and 10 accounted for almost 20% of desktop usage in December 2015 according to However, in the fast paced world of the internet where if you miss a week you feel like you have been away for a year, these three browsers are more like three old ladies nowadays.

Microsoft hope that current Internet Explorer users will upgrade to either IE 11 or their latest browser Edge, and warn that if you do keep using older versions that you will be more susceptible to malware and viruses.

If you want to check whether your site is making the most out of the latest web technologies that have become more usable now why not give us a call on 0121 704 5604 where the team will be happy to assist you.

New year, new business deal builder

As part of our ongoing support of our friends at Carphone Warehouse Business we have launched a great new deal builder tool this January. Replacing the old business mobile deal builder this one enables you to customise a handset and tariff combination that suits your usage requirements and add to your basket, giving you the option of discounted bolt ons and related services.

You can take a look at it here:

It’s great for comparing business deals across the major mobile networks and the usage sliders allow you to tailor a deal for you. If all else fails give the guys at Carphone Warehouse Business a call and they will help build a bespoke deal for you. They’re nice folk, they really are.

There will be more innovations rolled out throughout the year.

Motoring deals added to Price Drop Donkey

We’re happy that we’ve finally added motoring deals to the Price Drop Donkey website (previously simply restricted by room on the main nav!). Now christmas has come and gone we’ve got a bit of free real estate on the site to get the deals on there. This covers a range of motoring categories including car parts, tools, motorcycling, servicing and so on.

Visit to have a gander.

A bit more about our crazy donkey…

The Price Drop Donkey is our independent service that hunts out big product discounts every day from thousands of products on the internet. Whenever the donkey finds a deal on a retailer online store that has had a large discount applied to it he can’t resist telling everyone about it and showing off. He’s really that kind of donkey, we may have created a self obsessed monster. But we love him.

The prices are looked at every day and updated daily comparing todays price against yesterday. Products are listed by category and the product with the largest discount, as a percentage, is shown first.

It’s becoming quite popular.